Pilot project presentations: Swinga and the Fourth Generation Sharing Economy

Speakers meeting link: https://bit.ly/36uVRwF | Meeting attendants: Facebook live at https://www.facebook.com/designscapesproject/

12:00-12:15 Welcome and introduction
(Nicola Morelli, Aalborg University)
12:15-12:45 Presentation of the pilot project
(Henric Barkman)
12:45-13:00 Q&A and Discussion (*)
18:30 End

(*) Other winners of the Designscapes call with similar thematic orientation will be invited to contribute

Our speakers

Nicola Morelli is Professor at Aalborg University in Denmark. He has previously worked at RMIT University, in Australia and at Politecnico di Milano, where he also completed his PhD in Industrial Design.
He is coordinating the Service Design Lab, a research unit working on several research projects on service design. His research focuses on public services, social innovation and design policies. He has also published several articles on service design methodologies, social innovation and sustainability. He contributed as scientific coordinator or WP leader in several EU funded projects, such as Life 2.0, Open4Citizens My Neighbourhood, MUV2020, DESIGNSCAPES and easyRights.

Henric Barkman is one of the founders of Swinga. He is a sustainable consumption expert with experience of the topic from academia as a Phd Candidate in political science at Stockholm University, from civil society when working as project manager for Fairtrade Sweden, as well as being the project manager for Sharing Towns (public sector) and now as startup founder. Henric has participated in the government’s sustainable consumption efforts, is an appreciated public speaker and has received several awards for his work.

As long as there have been cities and communities, we have shared resources with each other. The first generation of “sharing economy” started long before digitalisation and is thus characterized by analogue and informal forms of sharing. A second generation gained momentum with the spread of the Internet, which facilitated, among other things, second hand market services and car pool booking systems. The third generation is the first to be named sharing economy and is characterized by disruptive multinational tech startups that create both positive and negative effects, alongside a myriad of smaller, local, idea-driven and often analog sharing solutions.

In this seminar, we will highlight the next step in the development of the sharing economy and its characteristics: the fourth generation. We will also present how the platform cooperative Swinga within the Designscapes project has taken steps towards this, hopefully, more sustainable, efficient and socially transformative collaborative economy that takes full advantage of the power of sharing.